Corporate narration voice over (VO) is the unsung hero of the business world. You may not think about it too much, but chances are you've heard a corporate narration voice over at some point in your life. It's that smooth, confident voice that guides you through training modules, product demos, and marketing videos. It's usually more interesting than that slideshow your boss put together for the team meeting! But what is corporate narration voice over, really?
A style of VO that companies use to deliver their message to their audience.
And...let's be honest, the message can be pretty dry. We're talking budgets, KPIs, and corporate jargon that no one outside of the finance department understands. But that's where the voice-over artist comes in! They take that tedious, technical, ho-hum script and turn it into something engaging and memorable!
WHY corporate narration voice over?
Corporate narration voice overs are versatile! You can use this tool in a variety of formats, from explainer videos to e-learning modules. In the age of scrolling and 30 second videos, we are conditioned to have short attention spans. Sitting through a boring PowerPoint presentation is a thing of the past. But with a little voice-over magic, even the most mundane topics can be made interesting!
WHAT makes a good corporate narration voice over?
The voice over artist of course! The best corporate narration voice over artists are like chameleons. They can adapt their voice to match the tone and personality of the brand. Whether the company is going for a friendly and approachable vibe or a more serious and authoritative tone, the voice-over artist can deliver the message in a way that resonates with the audience.
WHO do I hire to do my corporate narration voice over?
Online VO marketplaces such as Voices.com and Voice123 allow you to browse through hundreds of voice-over artists' profiles, listen to their demo reels, or, with a paid subscription, post a job listing for them to apply to.
Pros: accessibility, thousands of voices to choose from, cheap. Cons: time consuming; widely varying quality; requires paid subscription; poor customer support..
Freelance marketplaces like Fiverr and Upwork allow you to scroll and hire VO artists directly. Pros: affordable; user-friendly interface; wide selection. Cons: inconsistent quality of talent; time consuming; reports of fraudulent activity.
Talent Agencies will assess your project and select the most suitable talent from their roster to audition with your actual script. Pros: talent is already vetted for professionalism and quality; personalized approach; they handle all aspects of the project. Cons: limited communication directly to talent; expensive; negotiations can be lengthy; limited flexibility.
Direct booking a VO artist through their website or referral is often a better option than going through an agency or online marketplace. Direct booking allows you to establish a personal connection with the voice over artist, which can lead to better communication and a better end result. You can negotiate rates and terms directly with the VO artist without having to pay additional fees or commissions to intermediaries. And direct booking can give you more creative control over the project, as you can work closely with the artist to ensure that their performance aligns with your vision. Pros: fast results; direct communication with the artist; personal approach; cost effective; flexible. Cons: finding the right talent; not having a go-between.
So the next time you're watching a training video or product demo, take a moment to appreciate the unsung hero of the business world. And if you're ever in need of a little voice over magic for your own company, don't hesitate to call on the chameleons of the industry. They'll take your script from boring to brilliant in no time!